How Landing Page Optimisation Drove a 700% Increase in Membership Views in Just 7 Days: A Case Study

Landing pages are critical to driving conversions, and by applying landing page optimisation, you can significantly improve performance. Tools like Lucky Orange offer insights through heatmaps and session recordings, which help identify issues and improve user experience.

What is Lucky Orange?

Lucky Orange is an analytics tool that tracks user behaviour and helps website owners understand how visitors interact with their landing pages. By using the data it provides, you can make informed decisions about your landing page optimisation.

Case Study: ExerciseNZ’s Subsidised Membership Page

I conducted a 7-day analysis of ExerciseNZ’s Subsidised Membership Page using Lucky Orange to improve engagement and conversions. Key findings showed that many users were not staying on the page long enough to see crucial membership options—the entire point of this landing page—leading to a significant drop-off in conversions.

What Changed

After implementing landing page optimisation by refining the copy, reorganising the layout, and moving key content higher on the page:

- Scroll Rates: Doubled from 40% to 80%, meaning only 20% of visitors are now bouncing compared to the previous 60%.
- Mobile Engagement: Mobile users (80% of all visitors) are now checking out an average of 7 memberships—up from just 2 before.

Why It Matters

The 700% increase in membership views is crucial because it boosts the likelihood of users finding an option that best suits them, leading to more purchases. The more time users spend exploring the page due to effective landing page optimisation, the higher the chances they will convert. With about 10,000 monthly visits, the previous setup yielded only 8,000 membership views. After optimisation, we’re now seeing around 56,000 views per month—a massive improvement!

Why Landing Pages Matter

Landing page optimisation is essential to improving conversions. By using tools like Lucky Orange, you can make data-driven decisions that enhance your visitors’ experiences—whether by streamlining the layout, improving content, or making key actions more visible.

Take Action Today

Your landing pages are a crucial point of contact for your visitors. By optimising them, you can drastically improve engagement and conversions, just like I did with ExerciseNZ. If you’re ready to unlock the full potential of your website with landing page optimisation, get in touch today to see how I can help you make significant improvements.