FitWeb
Web services purpose-built for fitness operators — designed around how studios actually win and keep members, not generic small-business templates.
fitweb.co.nzAvailable now · NZ ↔ global
Senior operator for the next decade of business growth
I help founders and CEOs build the AI agents, marketing systems, and products that compound advantage over time — with deep specialism in fitness, health, wellness, and member-based organisations.
- 01 / Revenue generated Millions Across founded companies and client engagements
- 02 / Projects shipped 100+ End-to-end, in production — not pilots or pitch decks
- 03 / Sector depth 12+ years Inside fitness, health, wellness & member-based organisations
01 Capabilities
Five disciplines.
One operator.
Shipped end-to-end.
Hire me for any one of these — or for the bit you can't quite name yet. Every engagement is scoped around the outcome you need, not the hours I bill.
-
S/01 Marketing
Demand systems that pay back.
Strategy through to running ads, automation, and analytics — built around the metrics that move: pipeline, members, revenue. Reporting you can act on, not just admire.
-
S/02 Product
New revenue lines — validated to launched.
Digital products, member academies, education platforms. Validated against real demand, shipped to a deadline, then tuned in production once the real numbers come in.
-
S/03 Web
Sites that convert. Portals that retain.
High-performing marketing sites and the member-facing platforms behind them. Fast, accessible, and instrumented from day one so you can see what's working.
-
S/04 Brand
Positioning that puts you in a category of one.
Identity, voice, and messaging. Substance first; the visual system gets built to carry it, not to cover for it.
-
S/05 AI Agents
— where I'm spending the most time right nowReplace the busywork. Free your team for the work only humans should do.
I find the workflows where agents earn their keep, build and integrate them into your existing stack, train your people to use them well, and keep them sharp as the tooling moves underneath. Practical, measurable, grounded in the work you already do — not a science project.
02 Sector depth
Built inside fitness, health, wellness, and member-based organisations.
For more than a decade I've operated inside this sector — building services into it, and now serving as Chief Innovation Officer for ExerciseNZ, the country's industry body for the exercise sector.
I know the unit economics of a member, the seasonality of a studio, the difference between earned and preventable churn, and how to talk to a board, a studio owner, and a regulator inside the same week. If your business lives in this space, you're not paying me to learn it.
Outside the sector? I take that on too. Most of what I do transfers cleanly — the depth above is the unfair advantage when it lines up.
03 How engagements run
Three ways to bring me in.
One operator, three shapes. Most engagements settle into one of these — we'll figure out the right fit on the first call.
-
M/01
Project
One outcome. Defined end date.
A specific build, launch, or fix. Scope agreed up front, priced for the outcome, shipped to a deadline. You know what you're getting and when.
- Length
- 4–12 weeks
- Pricing
- Fixed fee
- Cadence
- Weekly check-ins
- Best for
- A defined deliverable
-
M/02
Fractional
A senior operator inside your business.
Ongoing — usually a day or two a week. I sit in your meetings, make the calls, and ship alongside your team. Not advisory at arm's length.
- Length
- 3+ months, ongoing
- Pricing
- Monthly retainer
- Cadence
- 1–2 days/week, embedded
- Best for
- Senior judgment without a senior hire
-
M/03
Intensive
A short, focused block — land one big call.
Typically a week. The strategy you've been circling, the launch you can't stall, the system that needs unblocking — handled, then handed back.
- Length
- 1–2 weeks
- Pricing
- Sprint fee
- Cadence
- Full-time, focused
- Best for
- One big call to land fast
04 Selected work
Built. Run.
Still standing.
Two companies I started, and two of the New Zealand institutions I've operated inside.
— Founded & co-founded
Affinity Supply Alliance
A curated global marketplace connecting fitness, health, and wellness businesses with pre-vetted suppliers — a buying network with quality control built into the front door.
affinitysupplyalliance.com— Clients & institutional roles
ExerciseNZ
New Zealand's industry body for the exercise sector. Led day-to-day operations as COO; now contracted as Chief Innovation Officer to drive new programmes, products, and tooling for the sector.
exercise.org.nz
REPs — NZ Register of Exercise Professionals
As COO I absorbed the role of Registrar, leading the development of the exercise profession in New Zealand through a period of significant change — qualifications, standards, and the systems behind them.
reps.org.nz
[ portrait ]
Ben Mann · Aotearoa
05 About Ben
I run what I build.
I build what I recommend.
I'm Ben Mann. I founded FitWeb, co-founded Affinity Supply Alliance, and have spent more than a decade inside the New Zealand exercise sector — most recently as Chief Innovation Officer at ExerciseNZ, the country's industry body.
Before that, as ExerciseNZ's COO, I absorbed the role of REPs Registrar — leading the development of New Zealand's Register of Exercise Professionals and the wider exercise profession through a period of real change in qualifications, standards, and the systems behind them.
That mix matters. Most consultants advise. I make the calls, ship the work, and live with the result. When you bring me in, you get the operator — not a strategy doc and a junior team to execute it.
I'm spending an increasing amount of time at the intersection of operating experience and AI — finding where modern agents can quietly compound advantage for businesses that already work, and where they can transform ones that need to.
-
— Co-founder
I've co-founded a business with Ben — that's the highest endorsement I can give. He's a clear thinker and a relentless operator, and the kind of person you want in the room when the path forward isn't obvious. If Ben's signed up to the work, it gets done. Few people I'd say that about.
Grant Gamble
Co-founder, Affinity Supply Alliance · on Ben
-
— Client
Ben was our COO at ExerciseNZ before founding FitWeb — so I've seen him in both seats. As an operator he reads a problem fast, makes the call, and ships. As a founder he built the only marketing and brand partner that genuinely understands the New Zealand fitness sector. We rely on FitWeb ourselves — and the reason is Ben.
Richard Beddie
CEO, ExerciseNZ · on Ben
06 Frequently asked
Questions before we talk.
The things people most often want to know before booking the call. If yours isn't here, the call's the place for it.
-
Q/01 Do you only work with fitness, health, and wellness businesses?
No. That sector is where I have unfair-advantage depth, but most of what I do transfers cleanly to any industry. What matters more than the sector is alignment — I want to believe in the product or the mission, so we're pulling in the same direction. If we're not, we're both better off saying so on the first call.
-
Q/02 What does an engagement actually look like?
Three shapes, usually: a defined project with a clear end date, an ongoing fractional arrangement where I'm acting as senior operator inside your business, or a short intensive to land a single big call. We figure out which fits on the first call — see how engagements run.
-
Q/03 How much does it cost?
It depends on shape and scope, but I price for the outcome — not the hours. We agree the deliverable and the price up front, so there are no surprise invoices. Easier to talk through live than guess at in writing.
-
Q/04 How fast can you start?
Usually within a fortnight for project work. Faster for advisory or intensives. If timing is tight, say so on the first call — I'll be honest about whether I can land it well.
-
Q/05 Do you take on early-stage or pre-revenue businesses?
Yes — when the founder and I are aligned on what the next 90 days actually need to look like. I'm picky about this. For an early-stage business the wrong engagement can cost months you don't have.
-
Q/06 What if I'm not sure what I need?
Bring it anyway. The 30-minute call is partly so we can name the actual problem together. About half the founders I talk to walk away with a clearer picture of what to do next — whether or not they end up working with me.
07 Start the conversation
A free 30-minute call.
No pitch deck.
Bring a problem, a project, or a half-formed idea. We'll spend half an hour on it. If I can help, I'll tell you how. If I can't, I'll tell you that too — and point you somewhere that can.
- Straight talk, not a sales process
- Reply within one working day
- Aotearoa-based · happy across timezones