Digital Strategist

Supporting Powerful missions to thrive.

Ben Mann

About Me | Ben Mann

I started my career in the wellness sector in 2012.

Quickly, I established myself as a forward-thinking leader, recognised for my commitment to driving innovation, performance, and collective success of team members.

Explore my key roles below

Partner
As a partner at Affinity Wellness Alliance, I collaborate with global industry leaders to exact positive change in the health, fitness, and wellness industries. Through our free virtual forums and partners’ service offerings, we work together to drive innovation and success for wellness businesses worldwide.

Founder
Founded MemberPRO to help membership organisations simplify digital transformation and drive growth. By leveraging innovative tools and strategies, MemberPRO provides tailored digital solutions to enhance member engagement, satisfaction, and organisational success.

Founder
Founded FitWeb to become New Zealand’s specialised web design service for the fitness industry. Endorsed by ExerciseNZ as the ideal partner, we don’t just build websites – we help your business grow, attract more clients, and inspire healthier communities across New Zealand.

Chief Innovation Officer (CIO)
Leading digital efforts for ExerciseNZ and REPs. Developing, implementing, and optimising cutting-edge products to enhance member services, operational efficiency, and improve member engagement across both organisations.

REPs Registrar
Responsible for overseeing the registration process for exercise professionals and facilities in New Zealand. Ensured compliance with industry standards and managed the growth of the REPs registry through strategic initiatives.

Chief Operating Officer (COO)
Managed day-to-day operations, focusing on empowering team members to succeed in their roles, enhancing operational efficiency, and driving organisational growth. Played a key role in strategic planning and execution to expand ExerciseNZ’s and REPs’ influence in the NZ exercise industry.

Special Projects Manager
Worked on a variety of projects that contributed to the development and success of ExerciseNZ and REPs. Collaborated with stakeholders to deliver solutions and drive organisational objectives.

Founder
Established PT Designed to provide web design and online tool implementation services to Personal Trainers, helping them increase traffic, streamline their operations, and grow their client base. Focused on delivering customised digital solutions to elevate PTs’ online presence and business performance. Made a successful exit, selling the business to a Canadian Education Provider.

National Performance Manager
Oversaw all corporately owned Vive Fitness locations, ensuring consistent operational success across all clubs. Spearheaded new initiatives for member engagement, staff development, and facility improvements, leading to increased profitability and member satisfaction.

Marketing Director
Developed and executed innovative marketing campaigns that boosted brand awareness and drove membership growth. Managed digital marketing, local outreach, and partnerships to enhance the visibility and positioning of Vive Fitness in a competitive market.

Club Manager – Various NZ Locations
Led the operational and strategic management of various Snap Fitness locations, driving membership growth and ensuring exceptional member experiences. Focused on creating community-driven environments and improving member retention through targeted outreach and service improvements.

Key brands & partners

Explore my offerings.

Click any of my brands or partners to learn how we can help you.

Global collaboration network of industry leaders creating positive change in the wellness sector.

Digital transformation agency specialising in helping membership organisations thrive.

Powerful platform helping businesses understand member behaviour and drive growth.

Web development and digital solutions for fitness businesses in New Zealand.

The peak body representing and supporting the exercise industry in Aotearoa.

key Projects

We harmonize creative
compelling content.

All
Branded ecommerce
Digital Experiences
Branding Strategy
Upmine-proj-1.jpg

Pixie & Pack

Branded ecommerce, Digital Experiences
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Open Data TV

Branded ecommerce, Digital Experiences
High Resolution Is Crucial

Wyoming Agency

Branded ecommerce, Digital Experiences
Quick Updates for Better Editing

Socrata Book Store

Branding Strategy, Digital Experiences
Top-notch Blogging Tools at Hand

Weider Estore

Branding Strategy, Digital Experiences
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Quantum Web

Branding Strategy, Digital Experiences

Core Values

What I stand for.

At the heart of everything I do are the values that guide my approach to business.

These principles ensure that every project I lead delivers meaningful outcomes, both for my clients and the wellness industry as a whole.

Innovation

Pushing boundaries with creative, forward-thinking digital solutions.

Integrity

Staying true to my word, delivering consistent and reliable outcomes.

Collaboration

Building strong, respectful partnerships for shared success.

 

Impact

Focusing on transformative results that improve businesses and lives.

Testimonials

What people say about me.

I value all feedback across my brands and services.

Richard Beddie (1)
"Ben’s expertise in developing and optimising landing pages and sales funnels improved our lead generation and conversion efforts. His creation of the EXNZ Academy added significant value, providing our members with crucial upskilling opportunities."
Richard Beddie, CEO Exercise NZ
Jane Flores
"Ben transformed my coaching business with his web design expertise. His optimised website layout led to a significant boost in client sign-ups and improved revenue. Ben’s strategic approach ensured my business could scale effectively."
Jane Flores, Online Coach
years experience
brands founded
Successful Projects
+
Client Satisfaction
%

Ready to connect?

Let’s take your success to the next level.

If you’re looking for digital strategy expertise or tailored solutions for business growth and member engagement, feel free to reach out using the form or contact details.

For specialised services offered by one of my brands, please visit their websites to learn more and make inquiries directly.



    from the blog

    Latest insights.

    How landing page optimisation drove a 700% increase in membership views in just 7 days.

    Discover the key changes I implemented to boost engagement, leading to a substantial increase in membership views and revenue.

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